Zee Classic, for the time being, will go off-air. The network has planned to apply for a new licence for it later. The channel will go on air on August As you know, getting an approval from the ministry for a new channel is a slow process. Hence, we used the Zee Classic license to launch Zee Bollywood.
A new channel backed by a new business model is shaking up the general entertainment television industry in India. Dangal, a Hindi language channel, has become the second most popular channel in India leaving behind established big entertainment players such as STAR, Zee and Colors. Dangal is owned by Enterr10 Television Pvt Ltd. The channel has garnered almost 10 lakh weekly impressions and continued to be in the most popular list for several weeks.