If You're Reading This It's Too Late received generally positive reviews and debuted at number one on the US Billboard , with first week sales of , copies and 40, for online streaming credits, making this Drake's fourth time at the top of the chart. The mixtape also broke Spotify 's first-week streaming record with over It was previously held by Drake himself, with his album Nothing Was the Same , with In July , Drake announced the title of his fourth studio album to be Views , upon which recording had reportedly not begun. On February 12, , the album was tweeted as an iTunes link from Drake's Facebook.
Drake, however, presents himself with pretense. Which makes this oddly, silently dropped, more personal assemblage of tracks such a mystery. With my. Questions still remain about the motivation for releasing this album — a gambit to fulfill his obligation to Cash Money? As a singular entity, the album feels simultaneously more focused but wildly erratic, a negative that could have easily been alleviated with a more strict regimen for cutting chaff.